¹Ph.D. Nguyen Thi Van Anh, ²Ho Hien Anh

¹University of Labour and Social Affairs
²Hanoi Amsterdam Highschool for the Gifted

DOI : https://doi.org/10.47191/ijsshr/v6-i9-39

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ABSTRACT

In the context of 4.0, Digital Marketing is becoming more and more important for all aspects of life, including tourism. This study aims to examine the tourist’s evaluation of the use of tourism digital marketing (digital marketing tools) by travel agencies in Moc Chau, Son La. The results show that “Social Media Marketing” has the maximum level of appearance, level of attraction and level of influence. In addition, “Video Marketing” and “Multimedia Marketing” also have a high frequency of appearance, level of attraction, and high level of influence. From studying the theoretical basis of Digital Marketing, with the survey results and in-depth interviews, the research team proposes to make some suggestions to improve the efficiency of using digital marketing tools for Moc Chau tourism and government agencies.

KEYWORDS:

Marketing, Digital Marketing, Tourism, Tourist, Moc Chau, Son La

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Volume 06 Issue 09 September 2023